Referrals—Still The Best Way To Grow Your Business!
I recently read several blogs talking about referrals, which I found to be interesting. An E-Myth blog, 
“Your best customers are advocates for your business-use them to get referrals,” basically stated that your best customers believe in you and your products and you should utilize them to help promote your company to get new prospects. Another blog on an About website, “7 Sure-Fire Ways to Build Your Referral Business,” stated that referral business can help reduce your sales expenses by reducing the amount of cold calls needed in a given time period. It also gave 7 ways to build your referral business, which include the following:
- Set a target: Set a clear goal and timeline to increase referral business.
- Timing: Give your customers some time to experience your service before asking for a referral. Asking for a referral at closing is not typically the best time to ask.
- Top 20: Not all customers are good referrals. It is often best to ask your top 20% of customers.
- Give and you’ll receive: When you give your customers extra service, or a special favor, make sure to ask them for a referral. They will be more receptive and grateful.
- Type of customer: Inform your customer about who your customers are. Give them some stats and demographics.
- Rewards Program: Provide some special reward to your customer after they’ve given you a number of leads.
- Thank you: Send out a personalized thank you when someone gives you a referral. Gratefulness goes a long way.
Thanks for reading!
Barbara Rodgers
Posted in Business on May 1st, 2007 by Barb | | 0 Comments
