Marketing Your Way To Success
Since we opened our doors, over 10 years ago, we have always strived to be the best at what we do…fabricating and installing natural stone countertops. We are always looking for ways to improve our processes, customer service, and quality to stay on the cutting edge and stand out from the competition. From the beginning, we realized the importance of marketing, and focused on ways to build relationships and identify ourselves in the market to get recognized and bring in new business.
I recently read ” The Marketing Top 10,” a commentary by Linda Case, published in the May 2007 issue of Remodeling Magazine that listed the Top 10 forms of marketing that work best for remodelers, which I felt were great points. 
I am happy to say PGC uses them all. Read through the list below and see how your company fares.
List in Letterman-style (from the bottom.)
10. Direct Mail—Especially postcards that use professional photography.
9. Association membership—Join various associations to network, get referrals, share ideas, etc.
8. Home tours—Show off your work!
7. Publicity—Enter competitions and publicize the wins.
6. Community Profile—Take what you enjoy and let it work to be an advantage for your company. e.g. Go to a golf outing, biking, etc. and meet others with common interests and share what you do for a living.
5. Jobsite presence—Introduce your company to a neighborhood via a postcard, etc.
4. Your website—Use your website to show photos of your work, tell your story, etc.
3. A great image—Design a great logo and use it everywhere! e.g. business cards, signs, letterhead, website, vehicles.
2. Sterling customer service—Constantly strive for improvements for your clients experience.
1. A system for staying in touch—Contact customers, suppliers, trade partners, etc. several times a year. Give them information and a reminder of you. e.g. Newsletters, cards, invitations.
Thanks for reading!
Barb
Posted in Company, Business, Marketing on May 15th, 2007 by Barb | |
