E-mail Marketing—A Great Tool To Reach Customers!
E-mail marketing has been around for a number of years now, but not every business has taken advantage of this marketing medium. What is e-mail marketing you may ask? Wikipedia defines e-mail marketing as “a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:
- Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
- Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
- Adding advertisements in emails sent by other companies to their customers.
- Emails that are being sent on the Internet.”
PGC has been using using e-mail in general for over 10 years, and e-mail marketing for more than 2 years now. Although we used a generic template for our first e-mail marketing campaigns, I could see the value in communicating with our customers in this way. After further investigation on my part and with the help of Prime Advertising and Vertical Response, we developed a custom e-mail marketing template that had a similar look to our website, which has worked well with our branding efforts. E-mail marketing has proved to be a valueable communication tool for PGC and our customers, while being relatively inexpensive. It also works great to keep our company name visible in todays competitive market.
Have you given e-mail marketing a try yet?
Thanks for reading!
Barb
Posted in Company, Industry News, Marketing on August 15th, 2007 by Barb | |
