Systematic Sales
At Paramount Granite Company, structured systems, procedures, quality and excellent customer service are what make us successful and stand out from our competition. Over the years, we have developed numerous processes, techniques and forms related to manufacturing/fabricating, to office and customer service work. While it is important to have systems in place for manufacturing and customer service, it is equally important to have a system in place for making sales.
I recently read, “Sales: Pitch or Process?,” an article found in the September 2007 issue of Stone Business magazine that reinforced this philosophy. The article defined a successful sales system as being made up of three components.
Successful Sales System
- Identifying The Primary Customer:
Identify what type of customer that your business wants to go after. (e.g. high volume -low price, low volume – high quality etc.) - Creating And Communicating The Message:
Who are you and what makes you unique to your customers. - Following Up Relentlessly:
After bidding a job, follow up to answer any questions the customer may have. Re-enforce who you are and what makes you stand out from the competition. And most important…give the pitch and “Ask for the sale!”
Obviously this system is not fool-proof. Not every follow up will turn into a sale, but with a system in place to answer questions and re-enforce your company’s mission, you will be well on your way to successful selling.
Thanks for reading!
Barb
Posted in Business, Company, Marketing, Uncategorized on October 9th, 2007 by Barb | | 0 Comments
