Natural Stone Council Works To Change Current “Green” Perceptions Of Granite Countertops
“Greening” the environment has become a popular term across all sectors of industry. It is however, no longer just a trend. In many industries, including the stone industry, it is becoming a requirement. So what, you may ask, is the stone industry doing to better position themselves as providing a “greener” product? The NSC, Natural Stone Council, is committed to doing research and providing promotional support to substantiate claims for natural stone as a green product.
According to “Q&A Regarding Stone and Sustainability“, an article found in the 2009 Stone Guide in Stone World Magazine, John Matte, Chairman of the NSC’s Sustainability Committee states, “The ultimate goal of the NSC’s sustainability efforts is to support the stone industry’s efforts to increase the preference for and consumption of genuine stone.” One way they are achieving this is by providing sound data and third-party verification supporting sustainability in comparison to other materials. Another way they are achieving this is by benchmarking the sustainability of natural stone by pointing out where improvements need to made industry-wide and communicating it within the industry.
For more information on what has been done so far by the NSC, or material fact sheets, etc., please check out their website at www.GenuineStone.com
Thanks for reading!
Barb
Posted in Granite, Industry News on January 7th, 2009 by Barb | | 0 Comments
