Creative Ways To Innovate…
The other day, I stopped at a local Walgreen’s to pick up a birthday card for my daughter. While paying for the card, the cashier pointed out a display of M&M’s and asked if I’d like to purchase some to maybe go along with the birthday card. I said, “Oh-no thank you.” She went on to say, “Are you sure? They have some new flavors including peanut butter and jelly and coconut.” I said, “Peanut butter and jelly? That one really doesn’t sound too good to me, but the coconut one, sounds pretty good. I still think I’ll pass, but maybe I’ll try that one the next time I come in.”
As I left the store, I thought a little more about the M&M’s, but more about the two companies, (Walgreens and M&M Mars Corporation) trying something different to boost sales and to be innovative, and thought…”Good for them!”
The practice of suggestive selling has been around for quite a number of years, and is often used by fast food restaurants, as well as many retail chains. While many businesses incorporate the practice, not every business does, but probably should. Add on products can add up fast and help increase revenue.
In todays market, it is more important than ever to stand out from the competition and raise sales. How is your business doing? Maybe it’s time to get those creative juices flowing.
Thanks for reading!
Barb
Posted in Marketing, Uncategorized on August 11th, 2009 by Barb | | 0 Comments
