Practice The Art of Networking…
When it comes to sales, networking with others has always been important. Before the technological age, word of mouth, was “the way” others heard about you, your business and product. While these days, there are endless ways potential customers may hear about you, networking with others still plays an intricate role. In fact, with more competition, networking may be more important than ever.
I recently read, “ABN: Always Be Networking,” an article found in the March/April 2010 issue of Selling Power magazine, that I found interesting. According to the article, “informal networking can happen almost any time, anywhere, and savvy business professionals should put themselves in position to meet influential individuals whenever possible.”
Following are 10 Ways to maximize networking efforts I wanted to share from the article:
- Practice the art of the speedy turnaround. After meeting someone, it is a good practice to follow up with them (24 hours is ideal) with an e-mail, or hand written note, expressing how you enjoyed you conversation, etc.
- Open the lines of communication. Keep new contacts informed about your activities, promotions, sales, etc.
- Prop yourself up. Establish yourself as a person of integrity, and a professional. Share your accomplishments, and those of your company.
- Become a networking catalyst. Create opportunities for contacts to get together, whether on-line or otherwise.
- Be yourself. People are more likely to be drawn to you for who you are than someone you might pretend to be. Let your personality shine through.
- Stay attuned. Let people talk about themselves. Get to know them.
- Getting to know you Focus on the person, not just a potential customer. Relationships are huge when it comes to sales.
- You have 2 ears and 1 mouth. Listen twice as much as you speak. Ask questions to learn more about a person.
- What’s a next step? Exchange business cards, and possibily set up a lunch meeting, etc.
- Stay upbeat. Always smile and let your positivity show. Positive breeds positive!
Thanks for reading!
Barb
Posted in Industry News, Marketing on May 25th, 2010 by Barb | | 0 Comments
