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	<title>Paramount Granite Blog &#187; Marketing</title>
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	<link>http://www.paramountgranite.com/blog</link>
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		<title>Fun At The 2010 BATC Golf Outingâ€¦</title>
		<link>http://www.paramountgranite.com/blog/2010/07/22/fun-at-the-2010-batc-golf-outing%e2%80%a6/</link>
		<comments>http://www.paramountgranite.com/blog/2010/07/22/fun-at-the-2010-batc-golf-outing%e2%80%a6/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 16:49:27 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Company]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=3182</guid>
		<description><![CDATA[For many people, summer is the time toÂ  get out and enjoy the weather, and that is just what we&#8217;ve been doing. Last week, we particpiated inÂ theÂ NARI golf outing, and this week we spent some time with BATC members for their annual golf event.Â  We couldn&#8217;t let the BATC members miss out on our hula [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-002_lg.jpg"></a><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-005.jpg"></a><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-016_LG.jpg"></a>For many people, summer is the time toÂ  get out and enjoy the weather, and that is just what we&#8217;ve been doing. Last week, we particpiated inÂ theÂ <a title="NARI golf outing" href="http://www.paramountgranite.com/blog/2010/07/16/2010-nari-golf-outing-a-success%e2%80%a6/" target="_blank">NARI golf outing</a>, and this week we spent some time with <a title="BATC" href="http://www.batconline.org/index.aspx" target="_blank">BATC</a> members for their annual golf event.Â  We couldn&#8217;t let the BATC members miss out on our hula hoop contest we sponsored at hole # 6. Thankfully I&#8217;ve been practicing my hula hoop skills too.</p>
<p>The event was held at <a title="Majestic Oaks Golf Course" href="http://www.majesticoaksgolfclub.com/layout9.asp?id=192&amp;page=3609" target="_blank">Majestic Oaks Golf Course</a> in Ham Lake, MN.</p>
<p><em>Following are some pictures I wanted to share:</em></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-001.jpg"><img class="alignnone size-full wp-image-3186" title="2010_BATC golf outing 001" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-001.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-002_lg.jpg"><img title="2010_BATC golf outing 002_lg" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-002_lg.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-003_lg.jpg"><img class="alignnone size-full wp-image-3188" title="2010_BATC golf outing 003_lg" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-003_lg.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-004_lg.jpg"><img class="alignnone size-full wp-image-3189" title="2010_BATC golf outing 004_lg" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-004_lg.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-005_lg.jpg"><img class="alignnone size-full wp-image-3191" title="2010_BATC golf outing 005_lg" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-005_lg.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-006_lg.jpg"><img class="alignnone size-full wp-image-3192" title="2010_BATC golf outing 006_lg" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-006_lg.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-007_lg.jpg"><img class="alignnone size-full wp-image-3194" title="2010_BATC golf outing 007_lg" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-007_lg.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-008_lg.jpg"><img class="alignnone size-full wp-image-3195" title="2010_BATC golf outing 008_lg" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-008_lg.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-009-LG.jpg"><img class="alignnone size-full wp-image-3196" title="2010_BATC golf outing 009-LG" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-009-LG.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-011_LG.jpg"><img class="alignnone size-full wp-image-3197" title="2010_BATC golf outing 011_LG" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-011_LG.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-017_LG.jpg"><img class="alignnone size-full wp-image-3200" title="2010_BATC golf outing 017_LG" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-017_LG.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-016_LG2.jpg"><img class="alignnone size-full wp-image-3201" title="2010_BATC golf outing 016_LG" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-016_LG2.jpg" alt="" width="500" height="375" /></a></p>
<p>Look for these photos, and others onÂ the <a title="PGC facebook" href="http://www.facebook.com/pages/Paramount-Granite-Company/61703849462?v=photos&amp;ref=search#!/album.php?aid=185363&amp;id=61703849462" target="_blank">PGCÂ Facebook page</a>.</p>
<p>Thanks for reading!</p>
<p>Barb</p>
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		<title>Stick To Itâ€¦</title>
		<link>http://www.paramountgranite.com/blog/2010/06/24/stick-to-it%e2%80%a6/</link>
		<comments>http://www.paramountgranite.com/blog/2010/06/24/stick-to-it%e2%80%a6/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 16:18:30 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=3069</guid>
		<description><![CDATA[Besides some prayer and exercise, I like to start my day off with some positivity. I usually go for a walk and listen to my Philosopher&#8217;s Notes on my ipod for my daily dose of inspiration. Then I get another blast when I check my e-mail,Â and read my daily &#8220;Big Idea,&#8221;Â (also from Philosophers Notes by [...]]]></description>
			<content:encoded><![CDATA[<p>Besides some prayer and exercise, I like to start my day off with some positivity. I usually go for a walk and listen to my <a title="Philosopher's Notes" href="http://www.philosophersnotes.com/" target="_blank">Philosopher&#8217;s Notes</a> on my ipod for my daily dose of inspiration. Then I get another blast when I check my e-mail,Â and read my daily &#8220;<a title="Big Ideas" href="http://www.philosophersnotes.com/ideas" target="_blank">Big Idea</a>,&#8221;Â (also from Philosophers Notes by Brian Johnson.)</p>
<p>The other day, I received a &#8220;Big Idea&#8221; emailÂ on the concept of &#8220;Stickability,&#8221; taken from the <a title="The magic of thinking big" href="http://books.google.com/books?id=dCiKwV5CNHMC&amp;dq=the+magic+of+thinking+big&amp;printsec=frontcover&amp;source=bn&amp;hl=en&amp;ei=CBkhTIf4DKCBnAfPjbRb&amp;sa=X&amp;oi=book_result&amp;ct=result&amp;resnum=6&amp;ved=0CEMQ6AEwBQ#v=onepage&amp;q&amp;f=false">Magic of Â Thinking Big</a> by David J. Schwartz.</p>
<p>Here&#8217;s the quote:</p>
<p>&#8220;Just enough sense to stick with somethingâ€”a chore, task, project, until it&#8217;s completed pays off much better than idle intelelligence, even if idle intelligence be of genius caliber.&#8221; According to Schwartz,Â  &#8220;stickability&#8221; is 95 percent ability.&#8221; Wowâ€”now that&#8217;s a concept.</p>
<p>I can think of many examples where that would be true. Here areÂ just a fewÂ examples:</p>
<ul>
<li>Salesâ€”Persistence, persistence, persistence. Make the calls and stick to it, and you&#8217;ll make sales! <a title="The more you tell, the more you sell!" href="http://www.paramountgranite.com/blog/2007/06/22/the-more-you-tell-the-more-you-sell/" target="_blank">The more you tell the more you sell</a>!</li>
<li>Business In a Down Economyâ€”Go back to the basics and stick to it, and your business will grow and again through persistence, and determination.</li>
<li>Dietâ€”Strive to eat right, and exercise and stick to it. If you fall off a day, so what. Get back on your plan and stick to it and the results will come.</li>
<li>Etc.</li>
</ul>
<p>I don&#8217;t know about you, but I think we could all use a good dose of stickability in our lives!</p>
<p>Thanks for reading!</p>
<p>Barb</p>
]]></content:encoded>
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		<title>St. Cecilia and Opalescence Granite Now Available In Our Group A Colors!</title>
		<link>http://www.paramountgranite.com/blog/2010/06/16/st-cecilia-and-opalescence-granite-now-available-in-our-group-a-colors/</link>
		<comments>http://www.paramountgranite.com/blog/2010/06/16/st-cecilia-and-opalescence-granite-now-available-in-our-group-a-colors/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 16:15:52 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Granite]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=3048</guid>
		<description><![CDATA[Good News! St. Cecilia and Opalescence granite (2 of our most popular selling colors) are back in our Group A pricing structure. St. Cecilia Opalescence Check out our Promotions page to view all 12 of our Group A colors, or stop by our showroom to view our slabs. We are happy to help with all [...]]]></description>
			<content:encoded><![CDATA[<p>Good News!</p>
<p>St. Cecilia and Opalescence granite (2 of our most popular selling colors) are back in our Group A pricing structure.</p>
<p><img class="alignnone size-full wp-image-3049" title="St.Cecilia Classic_WEBlg" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/06/St.Cecilia-Classic_WEBlg.jpg" alt="St.Cecilia Classic_WEBlg" width="375" height="264" /></p>
<p>St. Cecilia</p>
<p><img class="alignnone size-full wp-image-3051" title="Opalescence_WEB_big" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/06/Opalescence_WEB_big.jpg" alt="Opalescence_WEB_big" width="382" height="306" /></p>
<p>Opalescence</p>
<p>Check out our <a title="Promotions/Specials" href="http://www.paramountgranite.com/about-paramount-granite/promotionsspecials" target="_blank">Promotions page</a> to view all 12 of our Group A <a title="colors" href="http://www.paramountgranite.com/information-articles/material-options/colors" target="_blank">colors</a>, or stop by our showroom to view our slabs. We are happy to help with all of your <a title="countertops" href="http://www.paramountgranite.com/photo-gallery/countertops" target="_blank">countertop</a> needs.</p>
<p>Thanks for reading!</p>
<p>Barb</p>
]]></content:encoded>
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		<title>Practice The Art of Networkingâ€¦</title>
		<link>http://www.paramountgranite.com/blog/2010/05/25/practice-the-art-of-networking%e2%80%a6/</link>
		<comments>http://www.paramountgranite.com/blog/2010/05/25/practice-the-art-of-networking%e2%80%a6/#comments</comments>
		<pubDate>Tue, 25 May 2010 18:09:27 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=2953</guid>
		<description><![CDATA[When it comes to sales, networking with others has always been important. Before the technological age, word of mouth, was &#8220;the way&#8221; others heard about you, your business and product. While these days, there are endless ways potential customers may hear about you, networking with others still plays an intricate role. In fact, with more [...]]]></description>
			<content:encoded><![CDATA[<p>When it comes to sales, networking with others has always been important. Before the technological age, word of mouth, was <em>&#8220;</em>t<em>he way&#8221;</em> others heard about you, your business and product. While these days, there are endless ways potential customers may hear about you, networking with others still plays an intricate role. In fact, with more competition, networking may be more important than ever.</p>
<p>I recently read, &#8220;ABN: Always Be Networking,&#8221; an article found in the March/April 2010 issue of <a title="Selling Power" href="http://www.sellingpower.com/homepage/" target="_blank">Selling Power magazine</a>, that I found interesting. According to the article, &#8220;informal networking can happen almost any time, anywhere, and savvy business professionals should put themselves in position to meet influential individuals whenever possible.&#8221;</p>
<p><em><strong>Following are 10 Ways to</strong> <strong>maximize networking efforts I wanted to share from the article:</strong></em></p>
<ol>
<li><strong>Practice the art of the speedy turnaround. </strong>After meeting someone, it is a good practice to follow up with them (24 hours is ideal) with an e-mail, or hand written note, expressing how you enjoyed you conversation, etc.</li>
<li><strong>Open the lines of communication.</strong> Keep new contacts informed about your activities, promotions, sales, etc.</li>
<li><strong>Prop yourself up.</strong> Establish yourself as a person of integrity, and a professional. Share your accomplishments, and those of your company.</li>
<li><strong>Become a networking catalyst</strong>. Create opportunities for contacts to get together, whether on-line or otherwise.</li>
<li><strong>Be yourself</strong>. People are more likely to be drawn to you for who you are than someone you might pretend to be. Let your personality shine through.</li>
<li><strong>Stay attuned.</strong> Let people talk about themselves. Get to know them.</li>
<li><strong>Getting to know you </strong>Focus on the person, not just a potential customer. Relationships are huge when it comes to sales.</li>
<li><strong>You have 2 ears and 1 mouth</strong>. Listen twice as much as you speak. Ask questions to learn more about a person.</li>
<li><strong>What&#8217;s a next step?</strong> Exchange business cards, and possibily set up a lunch meeting, etc.</li>
<li><strong>Stay upbeat.</strong> Always smile and let your positivity show. Positive breeds positive!</li>
</ol>
<p>Thanks for reading!</p>
<p>Barb</p>
]]></content:encoded>
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		<title></title>
		<link>http://www.paramountgranite.com/blog/2010/03/30/add-value-to-your-sales-visits%e2%80%a6/</link>
		<comments>http://www.paramountgranite.com/blog/2010/03/30/add-value-to-your-sales-visits%e2%80%a6/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 17:30:51 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=2673</guid>
		<description><![CDATA[Today more than ever, it is important to stress value when selling. While anyone can offer a cheap price, it is important to differentiate yourself from the competition, and having a good sales staff can play a huge role in the whole process. In fact, &#8220;a salesperson&#8217;s skill can add as much as 50 percent to the perceived [...]]]></description>
			<content:encoded><![CDATA[<p>Today more than ever, it is important to stress value when selling. While anyone can offer a cheap price, it is important to differentiate yourself from the competition, and having a good sales staff can play a huge role in the whole process. In fact, &#8220;a salesperson&#8217;s skill can add as much as 50 percent to the perceived value of any product or service,&#8221; that according to &#8221;<em>How To Add Value To Every Sales Call,&#8221;</em> an article found in the March/April 2010 issue of <a title="Selling Power" href="http://www.sellingpower.com/homepage/" target="_blank">Selling Power</a> magazine.</p>
<p>That&#8217;s huge! That&#8217;s why many companies are stringent about hiring qualified individuals, and are willing to pay more for those that can perform. Many companies also carefully groom their sales staff and offer extensive training for them.</p>
<p><em>&#8220;Everything you do is either increasing your perceived value, or detracting from it.&#8221;</em> <em>Following are 10 Ways To Increase Your &#8220;Perceived Value&#8221; rating from the article I wanted to share:</em></p>
<ol>
<li><strong>Be well dressed. </strong>It is important to dress neat, and clean. Remember, perception is everything.</li>
<li><strong>Invest in expensive or good quality accessories. </strong>Again, perception! (e.g. a nice pen, briefcase, watch, etc.)</li>
<li><strong>Have a neat, wll-groomed appearance. </strong>Customers willÂ appreciate your attention to detail.</li>
<li><strong>Practice impeccable manners, politeness, and courtesy. </strong>Alwasys try to put your best self forward.</li>
<li><strong>Never knock the competition. </strong>You decrease your own value by doing so.</li>
<li><strong>Be on time and deliver everything you promise.</strong> You are building your reputation.</li>
<li><strong>Never argue with customers.</strong> They may not always be right, but they are always the customer.</li>
<li><strong>Look for opportunities to so something extra.</strong> Small gestures can go a long way and can be very meaningful.</li>
<li><strong>Plan and prepare each appointment in advance.</strong> Organization is key and always promotes a professional image.</li>
<li><strong>Write thank you notes to each new customer, or prospect.</strong> It doesn&#8217;t cost anything to say thank you and people appreciate it.</li>
</ol>
<p>Thanks for reading!</p>
<p>Barb</p>
]]></content:encoded>
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		<title>Persuasive, Persistant Selling Pays Offâ€¦</title>
		<link>http://www.paramountgranite.com/blog/2010/02/12/persuasive-persistant-selling-pays-off%e2%80%a6/</link>
		<comments>http://www.paramountgranite.com/blog/2010/02/12/persuasive-persistant-selling-pays-off%e2%80%a6/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 21:28:24 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=2479</guid>
		<description><![CDATA[Today more than ever, it is important to have a good sales force.Â  While closing sales is keyÂ in business,Â having a pushy sales personÂ can sometimes backfire. Often times,Â a more persistent, persuasiveÂ approach is more beneficial in the long run. Â I recentlyÂ read, &#8220;Don&#8217;t Pressure, Persuade,&#8221; Â an article found in the Januray/February 2010 issue of Selling Power magazine that [...]]]></description>
			<content:encoded><![CDATA[<p>Today more than ever, it is important to have a good sales force.Â  While closing sales is keyÂ in business,Â having a pushy sales personÂ can sometimes backfire. Often times,Â a more persistent, persuasiveÂ approach is more beneficial in the long run. Â I recentlyÂ read, &#8220;<em>Don&#8217;t Pressure, Persuade</em>,&#8221; Â an article found in the Januray/February 2010 issue of <a title="Selling Power" href="http://www.sellingpower.com/homepage/index.asp" target="_blank">Selling Power magazine</a> that had some interesting informationÂ I thought would be useful for those people out there in sales.</p>
<ol>
<li>Make sure you listen 80 percent of the time and talk 20 percent. Try and use open ended questions that will keep prospects talking to you.</li>
<li>While it is important to open new accounts, keep in mind that the closeÂ should beÂ the beginning of a long-term selling relationship, not just a one time commission sale.</li>
<li>Be persistent, and let your prospect know that their business is important, and that you&#8217;re ready to serve them now, or later.</li>
<li>It is important to present product features selectively, based on each individual customers needs.</li>
<li>Don&#8217;t just talk discounts. Real sales professionals talk about value and emphasize how the quality and durability of their product will benefit the customer.</li>
</ol>
<p>Thanks for reading!</p>
<p>Barb</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Learning Links: 01/28/10 Best Books To Read in 2010</title>
		<link>http://www.paramountgranite.com/blog/2010/01/28/learning-links-012810-best-books-to-read-in-2010/</link>
		<comments>http://www.paramountgranite.com/blog/2010/01/28/learning-links-012810-best-books-to-read-in-2010/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 21:32:12 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Learning Links]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=2395</guid>
		<description><![CDATA[Today as I was paging through my January/February 2010 Â issue of Selling Power magazine, I came across a section titled, The Best Books to Read in 2010, that I thought might be of interest to some of you out there. Although I haven&#8217;t read any of them personally yet, it looked like a good list [...]]]></description>
			<content:encoded><![CDATA[<p>Today as I was paging through my January/February 2010 Â issue of <a title="Selling Power" href="http://www.sellingpower.com/homepage/index.asp" target="_blank">Selling Power magazine</a>, I came across a section titled, <em>The Best Books to Read in 2010, </em>that I thought might be of interest to some of you out there. Although I haven&#8217;t read any of them personally yet, it looked like a good list to share and might be of value for business owners, sales people, etc.</p>
<p><em>Following is the list:</em></p>
<ol>
<li><a title="ProActive Salee Management" href="http://www.amazon.com/ProActive-Sales-Management-Motivate-Ahead/dp/0814405452" target="_blank">ProActive Sales Management</a></li>
<li><a title="The Optimal Salesperson" href="http://www.optimalsalesperson.com/" target="_blank">The Optimal Salesperson</a></li>
<li><a title="Coaching sales people into sales champions" href="http://www.coachingsalespeopleintosaleschampions.com/" target="_blank">Coaching Sales People Into Champions</a></li>
<li><a title="The Market has changed Have You?" href="http://www.pauldsouza.com/wordpress/?page_id=4" target="_blank">The Market Has Changed Have You?</a></li>
<li><a title="The funnel Principle" href="http://funnelprinciple.com/" target="_blank">The Funnel Principle</a></li>
<li><a title="Playing bigger than you are" href="http://www.playingbiggerthanyouare.com/" target="_blank">Playing Bigger Than You Are</a></li>
<li>B2B Street Fighting</li>
<li><a title="Becoming the vendor of choice" href="http://www.amazon.com/Becoming-Vendor-Choice-Rick-Segel/dp/1934683019" target="_blank">Becoming The Vendor Of Choice</a></li>
<li><a title="Listen to the dinasaur" href="http://www.amazon.com/Listen-Dinosaur-David-M-Fellman/dp/0982349017/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1264714138&amp;sr=8-1" target="_blank">Listen To The Dinosaur</a></li>
<li><a href="http://www.sellingtozebras.com/">http://www.sellingtozebras.com/</a></li>
</ol>
<p>Thanks for reading!</p>
<p>Barb</p>
]]></content:encoded>
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		<title>Mastering The Closing Processâ€¦</title>
		<link>http://www.paramountgranite.com/blog/2009/12/07/mastering-the-closing-process%e2%80%a6/</link>
		<comments>http://www.paramountgranite.com/blog/2009/12/07/mastering-the-closing-process%e2%80%a6/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 17:44:32 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=2189</guid>
		<description><![CDATA[Most people in sales know that, selling is a numbers game, andâ€¦ &#8220;The More You Tell, The More You sell.&#8221; While this is true,Â andÂ beating on doors and making calls is important,Â being able to master the closing process is key to successful selling. Mastering the selling process however, takesÂ time and practice. I recently came across, &#8220;A [...]]]></description>
			<content:encoded><![CDATA[<p>Most people in sales know that, selling is a numbers game, andâ€¦ &#8220;The More You Tell, The More You sell.&#8221; While this is true,Â andÂ beating on doors and making calls is important,Â being able to master the closing process is key to successful selling.</p>
<p>Mastering the selling process however, takesÂ time and practice. I recently came across, &#8220;<em>A Checklist For Mastering Closing</em>,&#8221; inÂ my November/Decmber 2009 issue of <a title="Selling Power" href="http://www.sellingpower.com/homepage/index.asp" target="_blank">Selling Power magazine</a>Â that I liked and found useful and wanted to pass along to readers.</p>
<p><strong>A Checklist for Mastering Closing</strong></p>
<ul>
<li>Did you describe all the benefits your product, or service offers and what they can do for the client?</li>
<li>Did you ask the client to buy? (Did you outright ask for the sale?)</li>
<li>Did you discover the key issue in your client&#8217;s buying decision? (You&#8217;re too new, or too much like XYZ company.)</li>
<li>Did you uncover the key benefit that your client wants from your product, or service?</li>
<li>Did you attempt to make lots of little closes, so the client had the opportunity to make small decisions before making a large decision?</li>
<li>Did you try one more time when you thought the sale was lost?</li>
</ul>
<p>Thanks for reading and happy selling!</p>
<p>Barb</p>
]]></content:encoded>
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		<title>Rules For Successâ€¦</title>
		<link>http://www.paramountgranite.com/blog/2009/11/17/rules-for-success%e2%80%a6/</link>
		<comments>http://www.paramountgranite.com/blog/2009/11/17/rules-for-success%e2%80%a6/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 17:41:04 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=2098</guid>
		<description><![CDATA[Today, as I was paging through my October 2009 issue of Selling Power magazine, I came across, &#8220;10 Rules For Success,&#8221; by Howard Rackover, that I found interesting and useful and wanted to pass along. Although I beleive theÂ rules were geared for those in Sales, they can be used by anyone in all facets of [...]]]></description>
			<content:encoded><![CDATA[<p>Today, as I was paging through my <a title="October issue" href="http://www.sellingpower.com/magazine/abstract/current_abstract.asp" target="_blank">October 2009 issue</a> of <a title="Selling Power" href="http://www.sellingpower.com/homepage/index.asp" target="_blank">Selling Power </a>magazine, I came across, &#8220;10 Rules For Success,&#8221; by Howard Rackover, that I found interesting and useful and wanted to pass along. Although I beleive theÂ rules were geared for those in Sales, they can be used by anyone in all facets of life.</p>
<p><strong>10 Rules For Success</strong></p>
<ol>
<li>Believe that you have already succeeded before you even begin the task. (Act, dress, and speak the part.)</li>
<li>Replace negative statements with positive phrases. (Make sure you practice this everydayâ€”morning, or evening, or both.)</li>
<li>Take responsibility for your actions and your life.</li>
<li>Think positively about all of your accomplishments, no matter how small they may appear to others.</li>
<li>Formulate a mission statement and keep it with you.</li>
<li>Remember great stories of successful people and the difficulties they had in accomplishing their goals. (Helen Keller, Thomas Edison, etc.)</li>
<li>When taking on a new project, ask yourself, &#8220;What is the worst that can happen?&#8221; (This should help you get going on your path.)</li>
<li>Allow yourself to make mistakes. It is an essential growth component. (This is how we learn, and improve.)</li>
<li>Strive to be the best you can, not the best there is.</li>
<li>No one was born a great doctor, lawyer, or salesperson. (You have to work at it and you can choose success!)</li>
</ol>
<p>Thanks for reading!</p>
<p>Barb</p>
]]></content:encoded>
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		<title>Why Buy?</title>
		<link>http://www.paramountgranite.com/blog/2009/10/27/why-buy/</link>
		<comments>http://www.paramountgranite.com/blog/2009/10/27/why-buy/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 19:43:11 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Granite]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=2007</guid>
		<description><![CDATA[Everyone has differentÂ wants and needs, especially when it comes to remodeling, or decorating a home. Not everyone however, buys the same thing for the same reason. I recently read, &#8220;How to identify the six basic buying motives,&#8221; an article found in the September 2009 issue of Selling Power magazine that I found interesting. Some people [...]]]></description>
			<content:encoded><![CDATA[<p>Everyone has differentÂ wants and needs, especially when it comes to remodeling, or decorating a home. Not everyone however, buys the same thing for the same reason. I recently read, &#8220;How to identify the six basic buying motives,&#8221; an article found in the September 2009 issue of <a title="Selling Power" href="http://www.sellingpower.com/homepage/index.asp" target="_blank">Selling Power</a> magazine that I found interesting.</p>
<p>Some people buy for enjoyment, or improvement, while others may buy something to save money, or reduce their costs, etc. For example, some people may be interested in <a title="countertops" href="http://www.paramountgranite.com/photo-gallery/countertops" target="_blank">granite countertops </a>Â for their kitchen because they want a larger area to entertain guests and enjoy the company of family and friends, or they may want to show off their home. Others may want to add granite countertops to their home to add resale value. Still others mayÂ buy granite countertops because of their durability and low maintenance features.Â Whatever the reason, it is important to identify motive, and then gear your products benefits to the persons circumstances.</p>
<p><em>Following are Six Basic Buying Motives mentioned in the article:</em></p>
<ol>
<li><strong>Profit or Gain:</strong> The buyer may be looking for quality, saving money, or making a profit.</li>
<li><strong>Fear of Loss:</strong> Buyer wants to reduce costs, save time, reduce risk, or blame.</li>
<li><strong>Comfort and Pleasure:</strong> The buyer seeks enjoyment, comfort, attraction, etc.</li>
<li><strong>Pain Avoidance:</strong> The buyer may want lessÂ work, protection, or may want to save time.</li>
<li><strong>Love and Affection:</strong> The buyer values beauty, prioritizes family and friends, or may want social approval.</li>
<li><strong>Pride and Prestige:</strong> The buyer has a desire for fashion, or style, or acceptance from others. They enjoy a good public image.</li>
</ol>
<p>Thanks for reading!</p>
<p>Barb</p>
]]></content:encoded>
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