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	<title>Paramount Granite Blog &#187; Marketing</title>
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	<link>http://www.paramountgranite.com/blog</link>
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		<title>Seven Tips To Win Sales…</title>
		<link>http://www.paramountgranite.com/blog/2011/11/21/seven-tips-to-win-sales%e2%80%a6/</link>
		<comments>http://www.paramountgranite.com/blog/2011/11/21/seven-tips-to-win-sales%e2%80%a6/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 21:57:00 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=5379</guid>
		<description><![CDATA[We all know that it is sometimes tough to stay optimistic during trying times. This is especially true for those in sales. While rejections can be tough, and stressful, it crucial to keep in mind that there will be always be better days ahead. In fact, according to &#8220;Seven Tips to Build Confidence and Win Sales,&#8221; an article [...]]]></description>
			<content:encoded><![CDATA[<p>We all know that it is sometimes tough to stay optimistic during trying times. This is especially true for those in sales. While rejections can be tough, and stressful, it crucial to keep in mind that there will be always be better days ahead. In fact, according to &#8220;<a title="7 tips to build confidence and win sales" href="http://www.sellingpower.com/magazine/article.php?i=1457&amp;ia=9442&amp;nr=1">Seven Tips to Build Confidence and Win Sales,&#8221; </a>an article found in the September/October 2011 issue of <a title="Selling Power" href="http://www.sellingpower.com/homepage/" target="_blank">Selling Power magazine</a>, &#8220;It&#8217;s important for salepeople to maintain faith that after every slump, a string of victories eventually comes.&#8221; Isn&#8217;t that the truth? Sometimes, in sales, it is easy to get frustrated when you are not seeing an immediate pay off, or signed contract. What many sales people forget however, is that a contact today, may pay off down the road, so keep your chin up.</p>
<p><strong><em>Following are Seven Tips to Build Confidence and Win Sales from the article that I wanted to share:</em></strong></p>
<ol>
<li><strong>Develop a strong, positive self-image by seeing yourself as an expert in the field. </strong>See yourself as the bearer of good news. Be confident and realize that you have information that is valuable to your customer.</li>
<li><strong>Visualize Success.</strong> Like an Olympic athlete, it is important to visualize success. Practice closing your eyes and and feeling successful and positive.</li>
<li><strong>Use the prospect&#8217;s name</strong>. Everyone likes to hear their name. Use it in your conversations.</li>
<li><strong>Realize that your good ideas can help the prospect.</strong> People are open to ideas and often are interested in how they can benefit from them.</li>
<li><strong>Build a database of testimonials.</strong> Today more than ever, it matters what people are saying. Use your customers testimonials.</li>
<li><strong>Mention Benefits</strong>. Always mention how your product, or service will benefit your customer.</li>
<li><strong>Feed your mind with positive thoughts</strong>. As Zig Ziglar states, &#8220;Be selective about the things you choose to read, look at, and listen too to guard against negative thinking.&#8221;</li>
</ol>
<p>Thanks for reading!</p>
<p>Barb</p>
]]></content:encoded>
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		<title>7 Tips For Successful Selling…</title>
		<link>http://www.paramountgranite.com/blog/2011/09/02/7-tips-for-successful-selling%e2%80%a6/</link>
		<comments>http://www.paramountgranite.com/blog/2011/09/02/7-tips-for-successful-selling%e2%80%a6/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 15:29:16 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=5050</guid>
		<description><![CDATA[No matter what company you may work for, sales are a vital part of the organization and every single company depends on them for survival. That is why it is important to have right sales people in place, along with the right sales training program. In his blog, Practice the 7 Sales Training Tips of Sales Success, [...]]]></description>
			<content:encoded><![CDATA[<p>No matter what company you may work for, sales are a vital part of the organization and every single company depends on them for survival. That is why it is important to have right sales people in place, along with the right sales training program. In his blog, <a title="Practice the 7 sales training tips of sales success" href="http://www.briantracy.com/blog/sales-success/practice-the-7-sales-training-tips-of-sales-success/" target="_blank">Practice the 7 Sales Training Tips of Sales Success</a>, Brian Tracy talks about specific sales training techniques and tips that are practiced by the highest paid sales people every day, which I wanted to share. Maybe you can put them in place to become more successful.</p>
<p><strong><em>7 Sales Training Tips of Sales Success</em></strong></p>
<ol>
<li><strong>Get Serious.</strong> Make a decision to be at the top of your field. Nothing can hold you back except yourself.</li>
<li><strong>Identify your limiting skill to sales success.</strong> Once you identify your weakest skill, make a plan to become excellent at it. Work on it every day.</li>
<li><strong>Get around the right people.</strong> Surround yourself with positive, up-beat, successful people. Move away from the negative, complaining people in your life.</li>
<li><strong>Take care of your physical health.</strong> To excel in sales, you need high levels of energy. Eat right, exercise, get your rest, and enjoy yourself, etc.</li>
<li><strong>Visualize yourself as one of the top people in your field.</strong> Imagine yourself as positive, confident, and in control. Continue to educate yourself in the sales field by reading, etc.</li>
<li><strong>Practice positive self-talk always.</strong> Don&#8217;t be hard on yourself. Instead feed your thoughts with positivity.</li>
<li><strong>Take positive action toward your goals, every day.</strong> Be proactive and get in front of people.</li>
</ol>
<p>Thanks for reading!</p>
<p>Barb</p>
]]></content:encoded>
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		<title>Sales Essentials…</title>
		<link>http://www.paramountgranite.com/blog/2011/05/11/sales-essentials%e2%80%a6/</link>
		<comments>http://www.paramountgranite.com/blog/2011/05/11/sales-essentials%e2%80%a6/#comments</comments>
		<pubDate>Wed, 11 May 2011 18:22:55 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=4644</guid>
		<description><![CDATA[Today more than ever, it is vital to have the right sales force in place to keep any business thriving.  While people have always been important, today&#8217;s customers are very perceptive and can easily pick up on when someone doesn&#8217;t know their product. Customers often know when a sales person isn&#8217;t paying attention to what is important to them, [...]]]></description>
			<content:encoded><![CDATA[<p>Today more than ever, it is vital to have the right sales force in place to keep any business thriving.  While people have always been important, today&#8217;s customers are very perceptive and can easily pick up on when someone doesn&#8217;t know their product. Customers often know when a sales person isn&#8217;t paying attention to what is important to them, or if they are not selling the value of a product, or the company. That is why having the right people is key to success. In fact, according to <em><a title="Three things make things righter" href="http://www.sellingpower.com/magazine/article.php?i=1352&amp;ia=9263&amp;nr=1" target="_blank">Three Rights Make Thngs Righter</a></em>, an article found in the March/April 2011 issue <a title="Selling Power" href="http://www.sellingpower.com/homepage/" target="_blank">Selling Power</a> magazine, Bruce Hargus, of  Air Products states that, &#8220;Having a diverse, educated, and well trained sales force is the difference between success and failure today. If you hire the right people  and give them the right tools and grant them a level of power commensurate with their abilities, they will succeed!&#8221;</p>
<p><em>Following are 3 things to keep your business thriving from the article that I wanted to share:</em></p>
<ol>
<li><strong>The Right People—</strong>This is crucial. Success is all about the people. Be diligent in your search and don&#8217;t settle for just anyone.</li>
<li><strong>The Right Training—</strong>Make sure your sales personnel are properly trained and then empower them.</li>
<li><strong>The Right Tools—</strong>Make sure your sales personnel have what they need to make a sale, whether it is sales literature, cell phones, software, etc.</li>
</ol>
<p>Thanks for reading!</p>
<p>Barb</p>
]]></content:encoded>
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		<title>Fun At The 2010 BATC Golf Outing…</title>
		<link>http://www.paramountgranite.com/blog/2010/07/22/fun-at-the-2010-batc-golf-outing%e2%80%a6/</link>
		<comments>http://www.paramountgranite.com/blog/2010/07/22/fun-at-the-2010-batc-golf-outing%e2%80%a6/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 16:49:27 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Company]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=3182</guid>
		<description><![CDATA[For many people, summer is the time to  get out and enjoy the weather, and that is just what we&#8217;ve been doing. Last week, we particpiated in the NARI golf outing, and this week we spent some time with BATC members for their annual golf event.  We couldn&#8217;t let the BATC members miss out on our hula [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-002_lg.jpg"></a><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-005.jpg"></a><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-016_LG.jpg"></a>For many people, summer is the time to  get out and enjoy the weather, and that is just what we&#8217;ve been doing. Last week, we particpiated in the <a title="NARI golf outing" href="http://www.paramountgranite.com/blog/2010/07/16/2010-nari-golf-outing-a-success%e2%80%a6/" target="_blank">NARI golf outing</a>, and this week we spent some time with <a title="BATC" href="http://www.batconline.org/index.aspx" target="_blank">BATC</a> members for their annual golf event.  We couldn&#8217;t let the BATC members miss out on our hula hoop contest we sponsored at hole # 6. Thankfully I&#8217;ve been practicing my hula hoop skills too.</p>
<p>The event was held at <a title="Majestic Oaks Golf Course" href="http://www.majesticoaksgolfclub.com/layout9.asp?id=192&amp;page=3609" target="_blank">Majestic Oaks Golf Course</a> in Ham Lake, MN.</p>
<p><em>Following are some pictures I wanted to share:</em></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-001.jpg"><img class="alignnone size-full wp-image-3186" title="2010_BATC golf outing 001" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-001.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-002_lg.jpg"><img title="2010_BATC golf outing 002_lg" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-002_lg.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-003_lg.jpg"><img class="alignnone size-full wp-image-3188" title="2010_BATC golf outing 003_lg" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-003_lg.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-004_lg.jpg"><img class="alignnone size-full wp-image-3189" title="2010_BATC golf outing 004_lg" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-004_lg.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-005_lg.jpg"><img class="alignnone size-full wp-image-3191" title="2010_BATC golf outing 005_lg" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-005_lg.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-006_lg.jpg"><img class="alignnone size-full wp-image-3192" title="2010_BATC golf outing 006_lg" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-006_lg.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-007_lg.jpg"><img class="alignnone size-full wp-image-3194" title="2010_BATC golf outing 007_lg" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-007_lg.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-008_lg.jpg"><img class="alignnone size-full wp-image-3195" title="2010_BATC golf outing 008_lg" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-008_lg.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-009-LG.jpg"><img class="alignnone size-full wp-image-3196" title="2010_BATC golf outing 009-LG" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-009-LG.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-011_LG.jpg"><img class="alignnone size-full wp-image-3197" title="2010_BATC golf outing 011_LG" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-011_LG.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-017_LG.jpg"><img class="alignnone size-full wp-image-3200" title="2010_BATC golf outing 017_LG" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-017_LG.jpg" alt="" width="500" height="375" /></a></p>
<p><a href="http://www.paramountgranite.com/blog/wp-content/uploads/2010/07/2010_BATC-golf-outing-016_LG2.jpg"></a></p>
<p>Look for these photos, and others on the <a title="PGC facebook" href="http://www.facebook.com/pages/Paramount-Granite-Company/61703849462?v=photos&amp;ref=search#!/album.php?aid=185363&amp;id=61703849462" target="_blank">PGC Facebook page</a>.</p>
<p>Thanks for reading!</p>
<p>Barb</p>
]]></content:encoded>
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		<title>Stick To It…</title>
		<link>http://www.paramountgranite.com/blog/2010/06/24/stick-to-it%e2%80%a6/</link>
		<comments>http://www.paramountgranite.com/blog/2010/06/24/stick-to-it%e2%80%a6/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 16:18:30 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=3069</guid>
		<description><![CDATA[Besides some prayer and exercise, I like to start my day off with some positivity. I usually go for a walk and listen to my Philosopher&#8217;s Notes on my ipod for my daily dose of inspiration. Then I get another blast when I check my e-mail, and read my daily &#8220;Big Idea,&#8221; (also from Philosophers Notes by [...]]]></description>
			<content:encoded><![CDATA[<p>Besides some prayer and exercise, I like to start my day off with some positivity. I usually go for a walk and listen to my <a title="Philosopher's Notes" href="http://www.philosophersnotes.com/" target="_blank">Philosopher&#8217;s Notes</a> on my ipod for my daily dose of inspiration. Then I get another blast when I check my e-mail, and read my daily &#8220;<a title="Big Ideas" href="http://www.philosophersnotes.com/ideas" target="_blank">Big Idea</a>,&#8221; (also from Philosophers Notes by Brian Johnson.)</p>
<p>The other day, I received a &#8220;Big Idea&#8221; email on the concept of &#8220;Stickability,&#8221; taken from the <a title="The magic of thinking big" href="http://books.google.com/books?id=dCiKwV5CNHMC&amp;dq=the+magic+of+thinking+big&amp;printsec=frontcover&amp;source=bn&amp;hl=en&amp;ei=CBkhTIf4DKCBnAfPjbRb&amp;sa=X&amp;oi=book_result&amp;ct=result&amp;resnum=6&amp;ved=0CEMQ6AEwBQ#v=onepage&amp;q&amp;f=false">Magic of  Thinking Big</a> by David J. Schwartz.</p>
<p>Here&#8217;s the quote:</p>
<p>&#8220;Just enough sense to stick with something—a chore, task, project, until it&#8217;s completed pays off much better than idle intelelligence, even if idle intelligence be of genius caliber.&#8221; According to Schwartz,  &#8220;stickability&#8221; is 95 percent ability.&#8221; Wow—now that&#8217;s a concept.</p>
<p>I can think of many examples where that would be true. Here are just a few examples:</p>
<ul>
<li>Sales—Persistence, persistence, persistence. Make the calls and stick to it, and you&#8217;ll make sales! <a title="The more you tell, the more you sell!" href="http://www.paramountgranite.com/blog/2007/06/22/the-more-you-tell-the-more-you-sell/" target="_blank">The more you tell the more you sell</a>!</li>
<li>Business In a Down Economy—Go back to the basics and stick to it, and your business will grow and again through persistence, and determination.</li>
<li>Diet—Strive to eat right, and exercise and stick to it. If you fall off a day, so what. Get back on your plan and stick to it and the results will come.</li>
<li>Etc.</li>
</ul>
<p>I don&#8217;t know about you, but I think we could all use a good dose of stickability in our lives!</p>
<p>Thanks for reading!</p>
<p>Barb</p>
]]></content:encoded>
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		<title>St. Cecilia and Opalescence Granite Now Available In Our Group A Colors!</title>
		<link>http://www.paramountgranite.com/blog/2010/06/16/st-cecilia-and-opalescence-granite-now-available-in-our-group-a-colors/</link>
		<comments>http://www.paramountgranite.com/blog/2010/06/16/st-cecilia-and-opalescence-granite-now-available-in-our-group-a-colors/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 16:15:52 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Granite]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=3048</guid>
		<description><![CDATA[Good News! St. Cecilia and Opalescence granite (2 of our most popular selling colors) are back in our Group A pricing structure. St. Cecilia Opalescence Check out our Promotions page to view all 12 of our Group A colors, or stop by our showroom to view our slabs. We are happy to help with all [...]]]></description>
			<content:encoded><![CDATA[<p>Good News!</p>
<p>St. Cecilia and Opalescence granite (2 of our most popular selling colors) are back in our Group A pricing structure.</p>
<p><img class="alignnone size-full wp-image-3049" title="St.Cecilia Classic_WEBlg" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/06/St.Cecilia-Classic_WEBlg.jpg" alt="St.Cecilia Classic_WEBlg" width="375" height="264" /></p>
<p>St. Cecilia</p>
<p><img class="alignnone size-full wp-image-3051" title="Opalescence_WEB_big" src="http://www.paramountgranite.com/blog/wp-content/uploads/2010/06/Opalescence_WEB_big.jpg" alt="Opalescence_WEB_big" width="382" height="306" /></p>
<p>Opalescence</p>
<p>Check out our <a title="Promotions/Specials" href="http://www.paramountgranite.com/about-paramount-granite/promotionsspecials" target="_blank">Promotions page</a> to view all 12 of our Group A <a title="colors" href="http://www.paramountgranite.com/information-articles/material-options/colors" target="_blank">colors</a>, or stop by our showroom to view our slabs. We are happy to help with all of your <a title="countertops" href="http://www.paramountgranite.com/photo-gallery/countertops" target="_blank">countertop</a> needs.</p>
<p>Thanks for reading!</p>
<p>Barb</p>
]]></content:encoded>
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		<title>Practice The Art of Networking…</title>
		<link>http://www.paramountgranite.com/blog/2010/05/25/practice-the-art-of-networking%e2%80%a6/</link>
		<comments>http://www.paramountgranite.com/blog/2010/05/25/practice-the-art-of-networking%e2%80%a6/#comments</comments>
		<pubDate>Tue, 25 May 2010 18:09:27 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=2953</guid>
		<description><![CDATA[When it comes to sales, networking with others has always been important. Before the technological age, word of mouth, was &#8220;the way&#8221; others heard about you, your business and product. While these days, there are endless ways potential customers may hear about you, networking with others still plays an intricate role. In fact, with more [...]]]></description>
			<content:encoded><![CDATA[<p>When it comes to sales, networking with others has always been important. Before the technological age, word of mouth, was <em>&#8220;</em>t<em>he way&#8221;</em> others heard about you, your business and product. While these days, there are endless ways potential customers may hear about you, networking with others still plays an intricate role. In fact, with more competition, networking may be more important than ever.</p>
<p>I recently read, &#8220;ABN: Always Be Networking,&#8221; an article found in the March/April 2010 issue of <a title="Selling Power" href="http://www.sellingpower.com/homepage/" target="_blank">Selling Power magazine</a>, that I found interesting. According to the article, &#8220;informal networking can happen almost any time, anywhere, and savvy business professionals should put themselves in position to meet influential individuals whenever possible.&#8221;</p>
<p><em><strong>Following are 10 Ways to</strong> <strong>maximize networking efforts I wanted to share from the article:</strong></em></p>
<ol>
<li><strong>Practice the art of the speedy turnaround. </strong>After meeting someone, it is a good practice to follow up with them (24 hours is ideal) with an e-mail, or hand written note, expressing how you enjoyed you conversation, etc.</li>
<li><strong>Open the lines of communication.</strong> Keep new contacts informed about your activities, promotions, sales, etc.</li>
<li><strong>Prop yourself up.</strong> Establish yourself as a person of integrity, and a professional. Share your accomplishments, and those of your company.</li>
<li><strong>Become a networking catalyst</strong>. Create opportunities for contacts to get together, whether on-line or otherwise.</li>
<li><strong>Be yourself</strong>. People are more likely to be drawn to you for who you are than someone you might pretend to be. Let your personality shine through.</li>
<li><strong>Stay attuned.</strong> Let people talk about themselves. Get to know them.</li>
<li><strong>Getting to know you </strong>Focus on the person, not just a potential customer. Relationships are huge when it comes to sales.</li>
<li><strong>You have 2 ears and 1 mouth</strong>. Listen twice as much as you speak. Ask questions to learn more about a person.</li>
<li><strong>What&#8217;s a next step?</strong> Exchange business cards, and possibily set up a lunch meeting, etc.</li>
<li><strong>Stay upbeat.</strong> Always smile and let your positivity show. Positive breeds positive!</li>
</ol>
<p>Thanks for reading!</p>
<p>Barb</p>
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		<title>Add Value To Your Sales Visits…</title>
		<link>http://www.paramountgranite.com/blog/2010/03/30/add-value-to-your-sales-visits%e2%80%a6/</link>
		<comments>http://www.paramountgranite.com/blog/2010/03/30/add-value-to-your-sales-visits%e2%80%a6/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 17:30:51 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=2673</guid>
		<description><![CDATA[Today more than ever, it is important to stress value when selling. While anyone can offer a cheap price, it is important to differentiate yourself from the competition, and having a good sales staff can play a huge role in the whole process. In fact, &#8220;a salesperson&#8217;s skill can add as much as 50 percent [...]]]></description>
			<content:encoded><![CDATA[<p>Today more than ever, it is important to stress value when selling. While anyone can offer a cheap price, it is important to differentiate yourself from the competition, and having a good sales staff can play a huge role in the whole process. In fact, &#8220;a salesperson&#8217;s skill can add as much as 50 percent to the perceived value of any product or service,&#8221; that according to &#8220;<em>How To Add Value To Every Sales Call,&#8221;</em> an article found in the March/April 2010 issue of <a title="Selling Power" href="http://www.sellingpower.com/homepage/" target="_blank">Selling Power</a> magazine.</p>
<p>That&#8217;s huge! That&#8217;s why many companies are stringent about hiring qualified individuals, and are willing to pay more for those that can perform. Many companies also carefully groom their sales staff and offer extensive training for them.</p>
<p><em>&#8220;Everything you do is either increasing your perceived value, or detracting from it.&#8221;</em> <em>Following are 10 Ways To Increase Your &#8220;Perceived Value&#8221; rating from the article I wanted to share:</em></p>
<ol>
<li><strong>Be well dressed. </strong>It is important to dress neat, and clean. Remember, perception is everything.</li>
<li><strong>Invest in expensive or good quality accessories. </strong>Again, perception! (e.g. a nice pen, briefcase, watch, etc.)</li>
<li><strong>Have a neat, wll-groomed appearance. </strong>Customers will appreciate your attention to detail.</li>
<li><strong>Practice impeccable manners, politeness, and courtesy. </strong>Alwasys try to put your best self forward.</li>
<li><strong>Never knock the competition. </strong>You decrease your own value by doing so.</li>
<li><strong>Be on time and deliver everything you promise.</strong> You are building your reputation.</li>
<li><strong>Never argue with customers.</strong> They may not always be right, but they are always the customer.</li>
<li><strong>Look for opportunities to so something extra.</strong> Small gestures can go a long way and can be very meaningful.</li>
<li><strong>Plan and prepare each appointment in advance.</strong> Organization is key and always promotes a professional image.</li>
<li><strong>Write thank you notes to each new customer, or prospect.</strong> It doesn&#8217;t cost anything to say thank you and people appreciate it.</li>
</ol>
<p>Thanks for reading!</p>
<p>Barb</p>
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		<title>Persuasive, Persistant Selling Pays Off…</title>
		<link>http://www.paramountgranite.com/blog/2010/02/12/persuasive-persistant-selling-pays-off%e2%80%a6/</link>
		<comments>http://www.paramountgranite.com/blog/2010/02/12/persuasive-persistant-selling-pays-off%e2%80%a6/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 21:28:24 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=2479</guid>
		<description><![CDATA[Today more than ever, it is important to have a good sales force.  While closing sales is key in business, having a pushy sales person can sometimes backfire. Often times, a more persistent, persuasive approach is more beneficial in the long run.  I recently read, &#8220;Don&#8217;t Pressure, Persuade,&#8221;  an article found in the Januray/February 2010 issue of Selling Power magazine that [...]]]></description>
			<content:encoded><![CDATA[<p>Today more than ever, it is important to have a good sales force.  While closing sales is key in business, having a pushy sales person can sometimes backfire. Often times, a more persistent, persuasive approach is more beneficial in the long run.  I recently read, &#8220;<em>Don&#8217;t Pressure, Persuade</em>,&#8221;  an article found in the Januray/February 2010 issue of <a title="Selling Power" href="http://www.sellingpower.com/homepage/index.asp" target="_blank">Selling Power magazine</a> that had some interesting information I thought would be useful for those people out there in sales.</p>
<ol>
<li>Make sure you listen 80 percent of the time and talk 20 percent. Try and use open ended questions that will keep prospects talking to you.</li>
<li>While it is important to open new accounts, keep in mind that the close should be the beginning of a long-term selling relationship, not just a one time commission sale.</li>
<li>Be persistent, and let your prospect know that their business is important, and that you&#8217;re ready to serve them now, or later.</li>
<li>It is important to present product features selectively, based on each individual customers needs.</li>
<li>Don&#8217;t just talk discounts. Real sales professionals talk about value and emphasize how the quality and durability of their product will benefit the customer.</li>
</ol>
<p>Thanks for reading!</p>
<p>Barb</p>
]]></content:encoded>
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		<title>Learning Links: 01/28/10 Best Books To Read in 2010</title>
		<link>http://www.paramountgranite.com/blog/2010/01/28/learning-links-012810-best-books-to-read-in-2010/</link>
		<comments>http://www.paramountgranite.com/blog/2010/01/28/learning-links-012810-best-books-to-read-in-2010/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 21:32:12 +0000</pubDate>
		<dc:creator>Barb</dc:creator>
				<category><![CDATA[Learning Links]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.paramountgranite.com/blog/?p=2395</guid>
		<description><![CDATA[Today as I was paging through my January/February 2010  issue of Selling Power magazine, I came across a section titled, The Best Books to Read in 2010, that I thought might be of interest to some of you out there. Although I haven&#8217;t read any of them personally yet, it looked like a good list [...]]]></description>
			<content:encoded><![CDATA[<p>Today as I was paging through my January/February 2010  issue of <a title="Selling Power" href="http://www.sellingpower.com/homepage/index.asp" target="_blank">Selling Power magazine</a>, I came across a section titled, <em>The Best Books to Read in 2010, </em>that I thought might be of interest to some of you out there. Although I haven&#8217;t read any of them personally yet, it looked like a good list to share and might be of value for business owners, sales people, etc.</p>
<p><em>Following is the list:</em></p>
<ol>
<li><a title="ProActive Salee Management" href="http://www.amazon.com/ProActive-Sales-Management-Motivate-Ahead/dp/0814405452" target="_blank">ProActive Sales Management</a></li>
<li><a title="The Optimal Salesperson" href="http://www.optimalsalesperson.com/" target="_blank">The Optimal Salesperson</a></li>
<li><a title="Coaching sales people into sales champions" href="http://www.coachingsalespeopleintosaleschampions.com/" target="_blank">Coaching Sales People Into Champions</a></li>
<li><a title="The Market has changed Have You?" href="http://www.pauldsouza.com/wordpress/?page_id=4" target="_blank">The Market Has Changed Have You?</a></li>
<li><a title="The funnel Principle" href="http://funnelprinciple.com/" target="_blank">The Funnel Principle</a></li>
<li><a title="Playing bigger than you are" href="http://www.playingbiggerthanyouare.com/" target="_blank">Playing Bigger Than You Are</a></li>
<li>B2B Street Fighting</li>
<li><a title="Becoming the vendor of choice" href="http://www.amazon.com/Becoming-Vendor-Choice-Rick-Segel/dp/1934683019" target="_blank">Becoming The Vendor Of Choice</a></li>
<li><a title="Listen to the dinasaur" href="http://www.amazon.com/Listen-Dinosaur-David-M-Fellman/dp/0982349017/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1264714138&amp;sr=8-1" target="_blank">Listen To The Dinosaur</a></li>
<li><a href="http://www.sellingtozebras.com/">http://www.sellingtozebras.com/</a></li>
</ol>
<p>Thanks for reading!</p>
<p>Barb</p>
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